Discover the contemporary work of FLOYD

A self-taught pop art artist based on the French Riviera inspired by urban culture and contemporary icons, I revisit the aesthetics of the 70s to today by adding a modern and bold touch. Through bright colors, repetitive patterns and striking contrasts, my work captures the vibrant energy of everyday life, transforming familiar objects into impactful works. Influenced by graphic design, fashion, music and cinema, I explore the frontier between art and popular culture to create a direct connection with the audience. My universe is a tribute to nostalgia and the limitless creativity of pop art.

My artistic approach is rooted in an exploration of popular culture and its impact on our perception of the world. Inspired by the visual codes of pop art and street art, I seek to capture the essence of our times, where the image is omnipresent, and to give it a second wind. Through bold compositions, vibrant colors and sharp contrasts, I use elements of everyday life, icons and contemporary symbols to question our relationship with consumer objects, media and celebrity.

Each work is conceived as a mirror of our society, where the ordinary becomes extraordinary, and where art echoes our habits, desires and contradictions. My work seeks to make beauty accessible in the mundane, while provoking reflection on the influence of visual culture.

With this approach, I want to offer a strong visual experience, which, beyond aesthetics, pushes us to ask ourselves what our consumer choices and our cultural references say about us.

FLOYD