The digital book: a must for today's artists
A portfolio is really the artist's curriculum vitae in images. Whether you are a graphic designer, photographer or illustrator, an experienced artist or a student, the portfolio is your creative identity card. A communication tool par excellence, it allows the artist to group together his or her works and present them to professionals in the art world or to potential clients. Its objective is to highlight your artistic skills, and to make people want to contact you again to discover all your work. You only have one chance to make a good first impression, so put all the chances on your side with a successful portfolio!
The book evolves
Traditionally, we have in mind the image of a book or portfolio in a classic printed format (notebook, binder, style sheets...) and it is obviously still advisable to have one of this type. Indeed, gallery owners, for example, always appreciate being able to see the artist's work on good quality prints and to be able to leaf through a materialized portfolio.
But at a time when new technologies are king, the digital book is THE solution to adopt in order to always have at hand a panorama of one's work wherever one is. The main advantage of an online book is that it can be consulted remotely, at any time, on a laptop, a tablet or a smartphone. When you travel to trade fairs or exhibitions, or when you have an appointment to show your work, you will have a tool that allows you to consult your work in a fluid and interactive way, and that will allow you to respond to questions that you may be asked about it.
Digital book: the easy solution
And if some people launch themselves into the creation of their digital book by creating a website using Wordpress for example, this still requires time, computer knowledge (or even web development) and a certain budget to create something that is accessible, practical and aesthetic. Because a site with an unclear architecture and therefore difficult to navigate, or with an unattractive design, can ultimately do more harm to your works than good.
For artists looking for an easy, fast and aesthetic solution to present their works, the online contemporary artist's portfolio proposed by ARTactif is the ideal solution. Thanks to this portfolio, which can be consulted 24 hours a day on a screen or on a smartphone, it becomes very easy to carry all one's works when travelling and to share them with the public and potential buyers during exhibitions, events or fairs. The digital book also allows you to put more emphasis on your online presence because it is accessible to Internet users who wish to see it, without having to communicate with them beforehand.
Practical, the digital book allows you to classify your works by categories, to indicate their price and other additional information for potential buyers: size, title, style... With the solutions proposed by ARTactif, the artists also benefit from the advice and assistance of the site's team to develop their digital visibility in case of difficulties in setting up their book.