Portrait of Eric Sembach (aka JB2 Lacroix)

Eric Sembach is a character in a novel. His life is a rollercoaster ride where radical asceticism suddenly follows the most unconscious flame. Where solitude meets worldliness. He is a madman of implacable logic who seems to love to put himself in danger to give consistency, thickness, perfume to his existence. He likes to jump into the void to prove to himself that he lives. On the artistic level, he is a messy but brilliant jack-of-all-trades. He writes, draws, caresses the guitar, models the earth and plays comedy with the same happiness and naturalness.

And then suddenly, the mouse bites the cable, the lead is no longer sharp, the strings rust, the mask freezes into a sneer or a smile. Eric has moved on. Just for a moment or for a few years. On a daily basis, this born provocateur does not hesitate to put himself at the service of capital because advertising has appeared to him as the only place where one can earn a living with a pen and pencil. It is amazing to see how serious businessmen follow the Machiavellian reasoning and buy the always offbeat and rock'n'roll but glam creations of this insolent, almost anarchic, histrion.

Because he takes them each time where they would never have thought of going. They finally have the opportunity to measure their greatness against the bipolar excess of this mercenary from elsewhere.

It is true that he is always preceded by the aura of an internationally recognised talent. It must also be said that the man wraps his iconoclastic demonstrations in a very old French language full of cultural references that make you feel uncomfortable.

In short, Eric Sembach is today the ideal artistic director for ARTactif. Never listening to anyone, he set himself his first mission. And it was titanic: to review all the 200,000 works on the site! Just to know exactly what he is talking about. You don't know him yet, but Eric already knows you all.