A website to present your artistic work: what are the advantages?
With the democratisation of the internet, online searches have exploded. Whether it's a question of finding a restaurant, an idea for a night out or a mechanic, the first reflex is now to search the net. Art is no exception to this digital revolution. For an artist, a personal website is therefore an essential showcase. Both to make himself known, to promote his work and to increase his sales.
Art is increasingly sold online
Whether you are a connoisseur or an amateur, when you think of buying art, you think of galleries, exhibitions, fairs or shows. But nowadays, art is no longer limited to its traditional framework. It is true that art venues and events have their place in the acquisition of contemporary works. However, it is important to note that buying art on the internet is now also possible. The sale of art online is on the rise. This trend was increased tenfold by the health crisis and the successive confinements, but it had already begun before the pandemic prevented physical sales. The art market has not escaped the new ways of consuming and is also moving towards digital.
Online sales are on the rise in all areas, all sectors, whatever the product. We buy clothes, we book holidays, we order food. So why should art escape this transition to digital? It is obvious that the emotions are not the same through a screen. Except that the process is easier. Who has never been afraid of being judged when entering a gallery? Who hasn't felt intimidated at an auction? The purchase of a work of art is thus made easier and this ease of acquisition makes art more accessible. Thanks to the Internet, everyone can discover artists, fall in love with works, and find the painting or sculpture they love. And all this without having to leave home. Buying art has never been so easy and the possibilities of finding a work of art to one's taste are multiplying. The Internet provides access to a wealth of works to satisfy even more art lovers. At the same time, it makes it easier for artists to get known and to exhibit their work. Thanks to online sales, the purchase of works is becoming more democratic and open, whatever the audience.
A 2.0 showcase
Faced with these new trends, it is clear that having a website has almost become an obligation for an artist. There are several possibilities. In particular, it is possible to create a digital portal on your own, using Wordpress for example. However, this requires time, knowledge of computers (or even web development) and a certain budget. Indeed, a website must be accessible, practical and aesthetic. Conversely, a website with an unclear architecture and therefore difficult to navigate, or with an unattractive design, may end up doing more harm than good to an artist's work. Those who do not have the skills will have to call on a service provider.
The ARTactif solution
ARTactif proposes to its members to create, in a few clicks, a personal site that can be managed with a personal address (Url). In its vocation to help artists to make a name for themselves, ARTactif provides them with a whole range of tools to help them gain visibility. And today, this visibility necessarily goes through the Internet.
What does it look like? Here is the example of the personal site of the artist L'Rev.
Would you like to know more about this service? Contact us! We will take the time to answer you, but also to guide you and accompany you to take full advantage of all the benefits of the ARTactif site.